Euphoria Elixir Fragrance Campaign Concept

CALVIN KLEIN

A series of CGI still visuals for the Euphoria Bold Elixir fragrance, imagined as a social media campaign.

Full production, from the exploration of several visual directions to product modeling, shading, lighting and final still renders.

Inspired by the sensual and magnetic universe of the Euphoria Elixirs, the project explores a dark, elegant and intimate atmosphere around the perfume, with a strong focus on reflections, deep tones and warm highlights.